Impact of E-Commerce on Amazon

Impact of E-Commerce on Amazon Existing E-Commerce sites For around 2 decades or so e-commerce has proved to be a success for businesses. It has changed the way that business and consumers work and operate. Companies such as eBay and Amazon have become a success because of the high demand that high-street market places cant provide. eBay and Amazon are some of the more popular e-commerce sites as they only operate online with no stores anywhere in the world. They are some companies which started before the internet came about such as Asda or Tescos so they have adapted and incorporated an e-commerce site in order to keep up with the trend, consumer way and demand. Amazon Amazon is an e-commerce company founded in the United States of America in 1994 by Jeff Bezos and was launched in 1995. Amazon was very well known since it was first brought to the public eye, as it was one of the first big companies to sell goods on the internet. It started out as an online bookstore which then quickly developed and started to add other items such as VHS tapes, DVDs, CDs, video games and the list goes on. Amazon is now one of the biggest online sellers today, offering over two hundred million different products. How it works Amazon now offers all sorts of products ranging from gardening to high tech. Amazon makes possible attempt to customize the buyers experience. When on the homepage of Amazon, you will find special offers section and featured products. If you have visited Amazon before and have used the service you will have a history with products which Amazon will use to their advantage and advertise relating items on the special offers and featured products to draw your attention. Infrastructure and Technology Amazon runs on Linux. In 2005 Amazon had built databases so big they were officially the worlds largest Linux databases, with a total capacity of 7.8 Terabytes, 18.5 Terabytes and 24.7 Terabytes. The central Amazon data warehouse is made up of 28 HP servers, with four CPUs per node. Amazon became so big they processed a top-end one million shipments and twenty million inventory updates in one day. The amount of sales Amazon were doing daily meant thousands of customers where giving debit and credit details were being sent to Amazons database, this meant security was a top priority as hackers would steal, sell and use details. Amazon already encrypted card numbers during the checkout process, however they went a step further by others customers the choice to encrypt all information such as name, and their address. Amazon employs the Netscape Secure Commerce Server using the secure socket layer protocol. This is where all credit and debit card information would be stored. It would not be accessible by internet meaning no hackers could gain entry. Reference: http://money.howstuffworks.com/amazon1.htm Website Analysis Amazon is very simple and easy to use. The main search bar is at the very top of the page, which is a convenient place, being right below the URL bar. If you have an account with Amazon it is right above quick links to your account as well as Your Amazon, Todays Deals, Gift Cards, Sell and Help links. The search bar is very useful as it has predictive text on what it thinks you may be searching for. Once a specific word has been entered it gives you a choice of departments which you can choice from to help narrow down the search for the customers product(s). User Friendly Amazon has a section named Your Amazon. This is a personalized section that Amazon offers anyone who is signed up for the website. In this section you can quickly view the number of orders they have. They also show basic customers information such as the year they became a customer. It also gives recommended products based on what the customer looks at on the site as well as what the customer has previously bought. Log In The log in process for returning customers and the sign up button are very easy to use as well as very quick to access. The sign up process is very simple to follow and is quick to complete. You will need an email, you will also need to create a password for your account. Any other information such as address and card details can be given on a later day when making a purchase. When logging in after already creating an account before all you need to do is enter the email you registered with as well as the same password you register with. From the log in page Amazon promotes its security, by adding Sign in using out secure server. Promotions Amazon offers a wide range of offers on all different types of products. Amazon is well known for its daily deals, which is located under the search bar. There is a quick link that will take you to the deals named Daily Deals. There are so many deals, that amazon have a handy refinery tool on the left hand side of the page. The customer can select departments which products might interest them and it will narrow the products down. Statistics The graph below shows the net revenue for Amazon from 2006 to 2015 in billion U.S. dollars. In 2014, Amazons net revenue amounted to 88.99 billion U.S. dollars. 33.52 billion was through international revenue channels. Reference: http://www.statista.com/statistics/266289/net-revenue-of-amazon-by-region/ Impact of E-commerce   Ã‚   If it wasnt for online shopping and e-commerce Amazon may not have existed today. Amazon is one of the most well-known e-commerce sites today and has been greatly impacted by e-commerce. Platforms Amazon is available on most platforms. There is an Amazon app that is available on iOS for apples users, it is also available for android users. This covers most mobile phones and tablets, however it is also available on windows 10 operating system which most windows phones and tablets now run on. Amazon is also compatible with all internet browsers such as windows explorer, google chrome, Firefox and all the others. Tesco Tesco was founded in 1919 by a man named Jack Cohen. Tescos was originally a market stall in Londons East End. Over the years the business grew and they now operate in 12 countries around the world, which helps employ over 530,000 people. In the century leap year 2000, Tescos launched their website of Tesco.com and it has grown to serve over 500,000 customers each week (Tesco, 2015). How it works Tescos stock over one million products on their online store, which they then deliver to all over the country and other countries they operate in. Tescos use cookies to track what their customer has looked at and bought. This is then used to personalize each customers experiences a lot like how Amazon base there website on. Unlike Amazon though Tescos is mainly a grocery shop however do sell some other products. Tescos will adapt their site according to the time of year to help with demand, for example if it is Christmas season they will increase the stock for turkeys and Christmas festival treats to help meet demand. Infrastructure and Technology Tescos teamed up with Verzion not so long ago, this is to provide secure connectivity to Tescos suppliers, partners, customers and colleagues in 12 countries around the world. The infrastructure offers a solid foundation and enables Tescos to develop and roll out new and upcoming technologies and services. Just like Amazon, Tescos also use secure socket layer when it comes to customers checking out using their precious card details. They also state this during the check-out process to help reassure the customer that their information is safe. Website Analysis When first entering the site you will be placed on the homepage. From here you will see that everything is easy to see and read. The search bar is in the right upper-hand corner, which is like most sites. The main departments of Tescos are easily displayed and again like Amazon offering quick links to each department making shopping fun, easy and fast. The homepage will adapt according to the time of year it is, so for example if it is Christmas time they may have Christmas themed pictures on their website. Log in The log in and sign up process are a lot like Amazons however Tescos ask for your name, address, email address and password in order to set up an account unlike Amazon who only asked for an email address and a password. If already signed up and need to log in all that will be needed is the email that was used to create the account with as well as the password. Impact of E-commerce Tesco was around before the internet came about. Since the launch of the internet e-commerce has become a big part of it offering benefits for companies such as Amazon and eBay. Tescos developed a demand for things to go online therefore Tesco decided that they should make their products available online and implemented one in 2000. Since then, Tesco have seen a rise in sales and therefore have increased their overall profit and market share. Platforms Tesco is now accessible from most app stores such as android, iOS, and Windows app store. Tescos is also compatible with all internet browsers just like Amazon. Financial Impact When an organisation is thinking about developing an e-commerce site, they need to take in account of financial impacts. The investment will be high, but they need to consider other investments that will need to be made such as website development, e-commerce package and many other investments. E-commerce site plan Below is what I feel like is an appropriate e-commerce site for MFP.

Free College Admissions Essays: Art is My Life :: College Admissions Essays

Art is My Life From an early age I have always had a strong interest in art, and have been involved with it in some form all through my life. In year nine I realized that it was something that I might like to pursue as a career, I started taking it more seriously. The Chase's art department encouraged me very well and helped me develop my art skills. I am currently studying Art at A-level and have had my work exhibited in a gallery and in local industry buildings as part of the 'Art in the Workplace' scheme which is organized by my college. The piece of my artwork which was displayed, and used in a business's workplace was a painting inspired by an Art Department trip to Italy. In my spare time, I enjoy running my own comedy website with my friends, which has enabled me to learn good organizational skills. Aside from art, I enjoy playing basketball with other students from my college every Wednesday afternoon. I have found this to be a welcome break from normal study, allowing me to exercise at the same time as relieving stress. My present interest in art is more graphic/typography based, although I do enjoy all areas of art. I have been designing graphics on my computers from a young age and have work published in national magazines. Not all the graphical work I do is computer based, I enjoy using traditional mediums in a clean graphical way, as I find it more satisfying working on a larger scale and producing something more "real". My current course has helped me "branch out" more; I have experimented in many disciplines successfully producing paintings, pastels and drawings, which I had never really developed fully before. I have had two part-time jobs involving computer related work, in which I have been able to bring art influences into. When working for Retail Futures, an e-commerce company based in Malvern, I designed their corporate image, and websites for clients such as Coalport and Parcel Force. More recently I have taken another job with a more technical slant, for another e-commerce firm, eplexus. I still do design work, in which I have designed websites and images for "Highwaycode.com", and Anglo Digital a successful venture capitalist firm. Alongside my practical experience, I am also studying Computing at my current college, which aids me to learn the fundamentals of computer usage and programming, an area that I am interested in.

Project submitted in partial fulfillment Essay

Declarations I declare that the material contained in this project is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they printed, electronic or personal. Abstract The current research is an investigation of contemporary literature on product placement and validating these against the results of the survey herein used. The latter involved 100 international students who are also movie-goers. Product placement has been investigated in terms of its benefits to its benefits before moving on to its history and how it has become to what it is today. The different facets of product placement were assessed in terms of its impact on movie goers. Moreover the current study made use of a questionnaire as a means of data gathering. The respondents have been randomly selected, and made to answer a product placement questionnaire focusing on the movie Transformers. The results of the survey suggest that product placement is an effective form of advertising regardless of its form. In addition, since the movie has longer life span than other types of advertisements, this makes product placement more desireable and more effective. Just in the case of this paper, a study of the movie Transformers reveal that indeed, many of those who were surveyed has seen the movie. Perhaps they have seen it in movie theatres. But even if its already not yet showing, some were still able to see it since it is available in other forms such as DVD and VCD. Most of the respondents were still able to recall one of the main characters in the movie – Bumblebee – suggesting that it is able to increase brand recall. When most of them say they would buy the brand they recalled and only very few said they wouldn’t because they do not trust the brand, it can therefore be said that indeed, product placement is very effective. In conclusion, product placement is an effective means of encouraging recall and raises the probability of an actual purchase. List of Tables    Table 4-1:   Ã‚  Ã‚  Ã‚   Responses on Question: Have you seen the movie â€Å"Transformers?† Table 4- 2:   Ã‚  Ã‚   Responses on Question: If you haven’t seen Transformers, to what extent are you familiar with it? Table 4-3:   Ã‚  Ã‚  Ã‚   Responses on Question: What type of car is autobot bumblebee? Table 4-4:   Ã‚  Ã‚  Ã‚   Responses on Question: What type of car was the evil decepticon police car? Table 4-5:   Ã‚  Ã‚  Ã‚   Responses on Question: Suppose you have no financial restrictions (i.e., you can buy any car   you want), rate the probability of you choosing the following car? Table4- 6:   Ã‚  Ã‚  Ã‚   Responses on Question: Name a brand you have seen in the movies recently. Describe how it was shown. (e.g. worn by a villain, advertised on film, actually used on film, you saw the logo) Table 4-7:   Ã‚  Ã‚  Ã‚   Responses on Question: How vividly can you remember the details of this brand? Table 4-8:   Ã‚  Ã‚  Ã‚   Responses on Question: How did this brand appear in the movie? Table 4-9:   Ã‚  Ã‚  Ã‚   Responses on Question: Was this brand at the center of the story? Table 4-10:   Ã‚   Responses on Question: Was there audio and visuals associated with this brand? Table 4-11:   Ã‚   Responses on Question: How long was its duration on screen? Table 4-12-1: Responses on Question: Did you actually purchase the brand? Table 4-12-2: Responses on Question: What could be the possible reason for not purchasing the brand which you purchased? Table 4-13:   Ã‚   Responses on Question: Did you notice anything new product from this brand after you have watched the movie in the billboards and TV commercials? Table 4-14:   Ã‚   Do you think you would have noticed it if you hadn’t watched the movie? Table 4-15:   Ã‚   How much did you enjoy the movie? Table 4-16:   Ã‚   Do you think advertising using product placement works

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