Social Networking for Woolworths-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Social Networking for Woolworths. Answer: Introduction: The internet has transformed the social and cultural structure of modern society. Another Social media is one of the integral parts of internet that has put a significant impact on the social and cultural aspect (Panneerselvam 2014). Many people spend a huge time o the social networking sites where they communicate with their friends and relatives. Social networking sites are considered as an essential commodity of daily life. Thus it has given a wide scope to the business organizations to increase their profit margin by promoting their brand name in the social networking sites. The style of interaction has changed with the evolution of social networking sites, and every business organization irrespective of its size has a presence on social media. Social media is growing faster every day in developing countries. People are now connected on a global scale and casually participate in each everyones lives through social networking sites. Everything now a days are spreading very quickly due to the emergence of face book and twitter. Literature Review: The social media research by Tao, Moon and Ngai conducted in the year 2015 states that, there are various companies who use the social media and networking to promote their business among a particular segment of mass along with making a new unique identity too (Ngai, Tao and Moon2015). A research by Siamagka and the fellows has concluded through various articles state that, the social media is beneficial for the companies who use to do B2B business to maintain their reputation and relation with their clients (Siamagka et al. 2015). Along with that, the researchers has found various determinants of the use of social media which can actually help the organizations. Another study by Trainor states that, the Customer relationship management also a part of the purpose of using social media networks to get success in satisfying the customer base along with resolving the problems (Trainor et al. 2014). Apart from that, the people working in the organization can also contribute in achieving the objectives set by the organization with the help of the social media. Many reports claim, social media such as- face book, twitter, pinterest has given a wide opportunity to the business organizations to grab the attention of large number of consumers (Panneerselvam 2014). There are plenty of techniques that can be implemented by the organizational management by business organizations to use social media as a weapon to promote the brand name among the potential consumers. In this competitive era, it has become very essential for business organization to use social media. Many business organizations create their face book official fan page and create many attractive advertisements that help the organization to promote their brand. On the other hand there are many reports that claim that the advancement of internet has increased the risk for various business organizations. Many business organization fall short of performing their organizational function due to the growth of social media. Many analysts claim that social media has shown a new direction to the business organizations. It has stimulated the growth of the business organization. In this globalization era, every business organization is looking for expanding their business in the global market. As opined by Constantinides (2014), the advancement of the technology has offered a great opportunity to the business organizations to earn a huge profit by using social media. It is not possible for business organization to communicate with each of their clients or consumers often. By using social media they can convey their message to their potential consumers altogether. It helps the business organization to maintain healthy and interactive relation with the consumers. As opined by Thines (2015), social media covers almost all the areas of business organization. It helps the business organization to earn the faith of the stake holders. By conveying all the message and organizational objective in the social networking sites the organizational management can earn the faith of the stakeholders. Stakeholders are the key element of the business organization. Various business leaders use social media to interact with their stakeholders. According to many reports, social media plays some key roles in the development of any business organization, such as- sharing, relationship, reputation, groups, identity building, and conversation (King, Racherla and Bush 2014). The business organization can share their relevant data in the social networking sites to draw the attention of large number of consumers. The organizational management of business organization can build and maintain strong relation with the consumers as well as with the stakeholders. Bu promoting the brand name among the potential consumers the organizational management can earn remarkable reputation in the society. It is the responsibility of the organizational management to maintain the reputation. It helps the organizational management to build an identity. These areas play a major role in the development of any business organization. It is not possible for any business organization to stay in an Iceland and operate business functions. Every organization al leader needs to conduct various market researches to identify the requirement of the consumers and observe the market trend. The productivity of the organization is dependent in these factors. Fig: Role of Social Media Created by: (Panneerselvam 2014) It is often evident that many business organizations often conduct various researches on social networking sites. People are now a days spend maximum time on the social media. Thus, the business organizations use social media to obtain the feedback of the consumers which is helpful for the organizational development. According to many reports, social media works as a marketing tool in the business organization (Hair Jr and Lukas 2014). Many business organizations now a days are promoting their new products or launching their new brand in their face book page or twitter. Many business organizations try to grab the attention of their potential consumers by sharing lucrative pictures of their products and relevant information about their products and service. According to Gordhamer (2009), social media works as an innovative tool that works as a public relation officer for the business organization. Communication is responsible for the growth of the any business organization. In this competitive era, it has become essential for the business organization to incorporate strategic communication within the organization to maintain interactive relation with ten internal and external stakeholders. Social media is one of the major components of strategies communication (Hair Jr and Lukas 2014). By promoting brands in social media the organizational management of many business organizations can communicate about their new product or service with the target market. On the other hand, social media can provide relevant information about the consumers to the business organization. Data analysis is important for every business organization. Big data analysis is an integral part of the organizational structure. Social media support the data analysis of the business organization. Customers are the most powerful element of any organizational function. Due to busy schedule, business organizations are seeking the help of social media to deliver their message. Some analysts claim that there are five dimensions in the social media marketing. Social media marketing must consist of these dimensions to achieve success, such as- online community, interaction, sharing and content, accessibility and credibility (Marshall and Rossman 2014). Business organization can create online community in the social networking sites where they can add people who are interested about their product or service or some people whom they consider as their potential consumers. By using face book or twitter, the business organizations can interact with each of their followers one to one. Business organizations now a days can share contents and relevant information related to their product or service in their page. The key attractive feature of social media is its accessibility. It takes very low cost or no cost for using social networking site. This has provided a great opportunity to the business organizations to reach to the people from various income groups or from various corners of the world. Credibility is one of the major elements of social media marketing. Business organizations can clearly state their opinion or share a transparent boding with the stakeholders. According to many reports, the advancement of the social media marketing has transformed the scenario of the business organizations now a days. It has increased the effect of their marketing plan. Almost all the leading business organizations are adopting social media marketing to draw the attention of large number of consumers. It has helped the business organization to reach to the million of potential consumers. According to many reports, social media marketing has influenced the small enterprises to promote their personal website and launch their products and services on that websites. Earlier the marketing of the business organizations was mainly based on the traditional media, like radio and television and newspaper. However, these forms of media were not available to all the people, but in recent time social media has become an integral part of daily life. Thus, it has become easy for the business organizations to catch the attention a large scale of consumers by using social media (Matthews and Ross 2014). The business organizations in recent time are using social media to draw the attention of the society towards their CSR initiatives which will be beneficial for the business organization to achieve the long-term goal. CSR policies help the business organizations to brighten up their image in the local community (Denzin and Lincoln 2011). It maintains a healthy relation with the local community and local people. Due to the rise of social media it has become very easy to promote the CSR activities to the society. Eventually it helps the business organization to earn faith and respect of the local people which stimulate the growth of the business organization. It is important for the business organization to maintain healthy relation with the local people and local community fir successful business operation. Thus, social media plays vital role in the earning fait of the society and local people. Scope: The scope of this literature review is to analyze the use of social media in the development of the business organization. This scope includes all the opportunities as well as the difficulties that the business organizations are facing due to the emergence of social media. The study has articulated various uses of social media in the business organizations. Objectives: The primary objective of this literature review is to provide a transparent idea about the impact of the social media in the organizational structure. Comparative Analysis of Literature Review: Thus, there are some contradictory opinions about the impact of social media on the growth of the business organization as well. Some analysts claim that social networking sites and the social media has reduced the power of the organizational management of any business organization. There is always a threat of substitute and threat of rival companies for the business organizations now a days. The bargaining power of the consumers has increased due t the rapid growth of social media. Consumers have many other international as well as national brands that offers same product on the same price. This has led the business organizations to face various difficulties. On the other hand, due to the rise of social media, the privacy of the business organizations has been reduced to some extent. Everything has become very much transparent now a days. Thus, many business organizations are failed to maintain their privacy policy. Anyone can copy their style of promotion or the design of their product. This has become a major concern of the business organizations now a days. It is often evident that rival companies are using these opportunities to harm any business organization. As opined by Creswell (2013), the arrival of social media has restricted the function of business organizations. The organizational leaders in recent time only concentrate on the result of the social media. However, the role of social media is to help the organization to identify its responsibility areas or promote their brand. Business organizations must identify the requirement of their potential consumer from their feedback on the social networking sites and use in an actionable manner. However, the business organizations are not following proper steps to use social media (Kaur 2016). Gap Analysis: There are many conflicts between the analysts about the role of social media in the organizational growth. Hence, it can be studied further to reach to any conclusion. Conclusion: However, it can be stated that there is s conflict between two groups of people. According to some people, social media influences the growth of the business organization in positive manner. Some other people claim that social media has put a negative impact on the growth of the business organization. However, there are various consequences in misuse of social networking due to industrial rivalry. The organizations who want to maintain their profile over the social networking need to keep a person dedicated to observe every single factor. Along with that, the person has to act according to the reactions of the target customers base who will be engaged with the company profile and posts. References: Constantinides, E., 2014. Foundations of social media marketing. Procedia-Social and behavioral sciences, 148, pp.40-57. Creswell, J.W., 2013. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Denzin, N.K. and Lincoln, Y.S., 2011. The Sage handbook of qualitative research. Sage Hair Jr, J.F. and Lukas, B., 2014. Marketing research. McGraw-Hill Education Australia. Kaur, G., 2016. Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7) King, R.A., Racherla, P. and Bush, V.D., 2014. What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of Interactive Marketing, 28(3), pp.167-183. Marshall, C. and Rossman, G.B., 2014. Designing qualitative research. Sage publications. Matthews, B. and Ross, L., 2014. Research methods. Pearson Higher Ed. Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-44. Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd. Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99. Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Thines, G., 2015. Phenomenology and the science of behaviour: An historical and epistemological approach. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1